Peripheral Navigation Analyzer
The peripheral navigation analyzer works in much the same way as the general navigation analyzer, i.e. the search engines are given a set of purely navigational queries (ones aiming at a specific web page) and then the presence of the marker's site among the search results is checked.
The only distinction between the two analyzers lies in the set of queries (and markers). Whereas the general navigation analyzer is concerned with nationwide businesses or organizations, the new analyzer performs the search of smaller companies, mainly those functioning only locally (hence the name). Such organizations being smaller, their sites are of course less popular and thus more difficult for the search engines to find, which explains that the results in this analyzer are usually lower than in the general navigational analyzer.