Many celebrities have blogs. In fact many people got famous because of their blog. The popular blogs often have more readers than many mass media.

A query containing a first and a last name is thus often targeting a blog (or a microblog, social network page etc) of the given person. The search engine results for these queries should contain the blogs.

This analyzer complements the analyzer of person search . It assesses whether the blogs appear in the results page for the name queries. The search engine scores are calculated in the same way as in the analyzer of navigational search with one exception. We do not take into account the position of the target page in search results, since the official web pages are arguably more relevant responses than blogs for the name queries.

The queries in this analyzer are generally in the first name + last name format. We specifically wanted to include people who got famous because of their blog.