Analyzer of Regional Navigation
This analyzer is devoted to the situations where the users are looking for a particular web page, but the relevant web page varies depending on where the query is coming from. Navigational search in general is the search for a particular web page acomplished by the queries such as [sberbank] or [gazeta ru].
If the users are looking for a particular web page, they often want a page which is specific to their current location. For example, the users from both Kazan and Moscow expect to find some page from afisha.ru when they input the query [afisha]. However, the user from Kazan probably will not be happy to see the pages of afisha.ru specific to Moscow.
We test the search engines on 100 queries submitted from different locations within Russia. The sets of queries used in each city are slightly different depending on whether the relevant regional pages exist. For each query, the analyzer records if the relevant regional website (or the regional part of the general website) was found.
For each search engine we calculate the percentage of queries for which the relevant regional response appears in top 10 results.