The users expect that the seach engines will give them the results as fast as possible. Even small differences in the time it takes for the SERP to load may be a reason for some user to prefer one search engine over the other.

This analyzer shows the time it takes for users in different Russian cities to get their search results. The SERP loading time data are collected at the same time as the Regional Search analyzer results, hence for the same cities and for the same queries.

Of course the loading time is affected by multiple factors such as the quality and overall usage of the connection. However, if some search engine is slower to respond than the others on a substantial amount of queries every day, this is a tendency to analyze.

This analyzer also estimates the size of SERP's. The data on SERP size can be seen by clicking on the corresponding link below the graph. Just as most modern web browsers, we download the compressed SERP's.