Commercial Updates - ANALYZETHIS.RU

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Commercial Updates Analyzer

Search results for commercial queries are subject to rather drastic changes. It is partly due to market dynamics, which is all the more lively when there are many small players involved. The other reason is the SEO factor, often used by companies to influence the web output. That's why it is particularly interesting to take a look at the output updates for such queries.

The analyzer was created after Yandex had announced its decision to cease attributing any ranking factor value to links for commercial queries in its Moscow regional results. It looked tempting to investigate the consequences that such a decision would have for commercial output. For the sake of comparison, the same set of queries is presented to the search engines from several other locations in Russia. Moreover, the results can at any moment be compared to those of the basic Updates Analyzer .

The formula that calculates the Analyzer's values for each region is the same as in the Update Analyzer. For each domain that is present in the SERP on both the current and the previous days, the sum of position changes is calculated (it is divided by the total number of elements in the SERP). The number of newly appearing domains is then added and the Analyzer index is the total sum divided by the number of different sites in the current SERP.

The TIC link shows the average Thematic Citation Index, an index used by Yandex to determine the total weight of links, leading to a certain site. The PageRank tab in turn shows the average Google PageRank of all pages shown by each search engine.

Update | Update by month | TIC | PageRank

Yahoo	61.2	▲12.2
Bing	48.2	▼2.1
Mail	22.2	▼1.7
Google	20.4	▼0.1
Yandex	20.0	▲6.0
Rambler	0.0	▼14

0−5
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Date	Bing	Google	Mail	Rambler	Yahoo	Yandex
03/22/2015	48.2	20.4	22.2	0.0	61.2	20.0
03/21/2015	50.3	20.5	23.9	14.0	49.0	14.0
03/20/2015	58.5	20.6	24.0	0.0	52.5	0.0
03/19/2015	59.1	19.9	18.3	0.0	44.5	0.0
03/18/2015	48.8	19.6	17.8	33.5	43.3	0.0
03/17/2015	48.7	18.4	17.9	0.0	45.5	62.0
03/16/2015	47.3	18.8	18.0	65.0	46.9	0.0
03/15/2015	49.9	20.4	18.4	0.0	41.8	34.0
03/14/2015	45.9	20.6	18.6	34.0	46.7	35.0
03/13/2015	46.1	20.7	18.6	0.0	49.8	0.0
03/12/2015	46.7	20.4	18.8	0.0	49.4	0.0
03/11/2015	47.0	22.0	17.8	0.0	43.0	0.0
03/10/2015	45.6	20.9	18.2	0.0	38.1	0.0
03/09/2015	45.4	21.4	18.0	0.0	41.9	0.0
03/08/2015	46.8	21.7	18.1	0.0	47.0	0.0
03/07/2015	45.3	23.8	17.7	32.0	45.3	28.9
03/06/2015	47.2	23.3	18.0	29.7	51.2	33.8
03/05/2015	46.0	23.3	21.3	18.0	55.3	25.2
03/04/2015	47.1	23.4	22.0	26.7	59.9	24.9
03/03/2015	45.9	22.8	22.2	25.5	62.6	39.2
03/02/2015	44.4	22.5	22.0	25.0	45.9	30.9
03/01/2015	42.5	22.5	22.0	31.2	39.2	36.7
02/28/2015	43.8	22.2	21.3	25.7	44.1	32.4
02/27/2015	43.2	22.5	21.7	31.6	38.3	33.3
02/26/2015	44.1	22.1	22.7	29.5	42.0	33.8
02/25/2015	42.1	21.9	22.7	26.3	39.1	18.8
02/24/2015	42.6	22.9	22.6	33.3	37.9	42.1
02/23/2015	0.0	0.0	0.0	0.0	0.0	0.0
02/22/2015	37.7	24.2	22.3	36.2	37.9	28.7
02/21/2015	34.9	23.9	22.5	29.5	40.9	27.6
02/20/2015	34.9	24.1	20.5	27.7	43.8	17.0
02/19/2015	37.2	26.0	19.9	26.0	42.3	26.5
02/18/2015	51.0	25.5	19.8	27.5	54.3	31.5
02/17/2015	52.1	24.4	20.0	27.0	41.0	30.8
02/16/2015	36.7	26.5	19.4	22.4	42.0	26.4
02/15/2015	37.5	25.9	19.3	21.8	43.7	26.6
02/14/2015	36.9	25.1	19.3	24.2	31.3	25.2
02/13/2015	36.6	22.4	19.7	23.3	27.7	30.0
02/12/2015	37.1	23.0	19.6	22.8	20.8	28.1
02/11/2015	35.8	23.4	19.5	23.0	24.8	20.3
02/10/2015	36.4	22.8	19.4	26.2	28.4	25.5
02/09/2015	35.5	23.7	19.2	27.3	39.0	24.8
02/08/2015	37.4	23.6	19.4	32.6	45.9	24.6
02/07/2015	38.8	22.5	19.1	27.0	55.0	30.0
02/06/2015	35.4	22.8	19.1	30.0	44.2	33.1
02/05/2015	35.0	21.7	18.9	24.8	55.3	25.0
02/04/2015	36.7	20.7	18.9	26.1	33.8	25.3
02/03/2015	38.0	22.3	15.9	20.7	31.6	21.0
02/02/2015	37.4	21.3	16.5	20.4	34.3	20.5
02/01/2015	38.9	21.5	16.6	20.5	32.1	20.6
01/31/2015	39.1	22.3	17.1	20.6	32.0	21.4
01/30/2015	38.3	22.0	16.5	20.7	30.8	20.8
01/29/2015	39.0	21.5	15.9	21.1	32.1	20.8
01/28/2015	38.3	21.5	16.0	27.5	35.3	27.9
01/27/2015	35.6	21.7	15.5	27.7	33.3	28.0
01/26/2015	34.8	21.8	15.6	25.8	36.4	26.4
01/25/2015	37.7	20.4	15.4	25.8	36.9	26.8
01/24/2015	36.7	20.6	15.5	26.1	38.3	26.6
01/23/2015	36.2	20.8	16.5	25.9	35.8	26.4
01/22/2015	36.4	21.7	16.4	25.8	37.4	26.3
01/21/2015	36.6	21.3	16.5	27.5	48.4	28.3
01/20/2015	34.9	19.6	4.5	28.6	36.8	28.8
01/19/2015	33.9	20.9	4.1	28.1	41.3	28.6
01/18/2015	35.4	20.8	5.1	36.6	34.5	37.9
01/17/2015	35.8	21.7	5.1	36.7	43.8	37.1
01/16/2015	36.5	21.2	5.1	39.3	43.9	40.0
01/15/2015	35.3	20.9	6.3	39.3	49.2	39.4
01/14/2015	36.3	20.8	5.4	39.0	32.2	39.7
01/13/2015	35.2	20.9	5.3	39.3	30.5	40.0
01/12/2015	34.7	20.5	5.3	37.8	36.7	39.1
01/11/2015	36.6	21.1	5.4	38.7	42.0	39.7
01/10/2015	35.8	28.3	23.8	39.1	40.8	40.1
01/09/2015	43.1	28.3	23.8	38.5	53.3	39.5
01/08/2015	43.1	28.3	23.8	37.8	62.7	38.3
01/07/2015	42.5	27.6	23.7	37.9	53.6	38.2
01/06/2015	42.2	28.5	23.8	38.0	59.2	38.1
01/05/2015	40.0	27.2	23.9	37.9	49.7	38.3
01/04/2015	40.6	27.8	23.9	37.8	51.3	38.4
01/03/2015	42.8	33.3	24.1	38.3	55.6	38.8
01/02/2015	44.7	32.8	24.7	38.4	58.5	38.8
01/01/2015	45.1	32.7	24.7	38.3	57.7	38.8
12/31/2014	45.8	31.9	24.7	38.2	52.3	38.9
12/30/2014	44.4	32.1	24.6	43.9	44.4	44.4
12/29/2014	43.7	31.2	24.7	44.6	45.9	45.2
12/28/2014	40.7	31.7	24.9	44.8	44.3	45.3
12/27/2014	39.3	31.3	28.8	45.3	46.8	46.0
12/26/2014	43.4	31.3	29.7	45.2	45.7	45.8
12/25/2014	45.1	30.7	29.0	45.3	47.1	46.8
12/24/2014	42.1	30.5	28.1	45.5	58.4	46.0
12/23/2014	42.6	30.9	28.2	45.4	58.5	46.0
12/22/2014	44.5	30.9	28.5	44.8	63.6	45.6
12/21/2014	45.0	31.3	28.3	44.6	61.5	45.0
12/20/2014	44.2	32.0	28.2	43.8	46.4	44.1
12/19/2014	44.9	32.7	27.5	39.8	46.9	40.5
12/18/2014	45.6	33.2	27.4	39.9	46.8	40.6
12/17/2014	46.0	32.4	27.1	39.4	49.9	39.7
12/16/2014	45.0	32.0	27.6	39.6	58.9	39.7
12/15/2014	44.1	32.7	27.1	39.4	39.5	39.5
12/14/2014	44.1	32.7	27.2	39.0	39.2	39.3
12/13/2014	45.3	33.3	29.3	40.0	42.8	41.2
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Commercial Updates Analyzer