Regional Search - ANALYZETHIS.RU

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Analyzer of Regional Search

When a user from Ufa or Novosibirsk enters the query "pizza delivery", he or she is most likely looking to get some pizza. The websites of companies offering pizza delivery in Moscow would probably be of no use to the user since it does not make sense to deliver pizza from Moscow to Novosibirsk.

In this analyzer, we query the search engines from different cities across Russia. We select the search engine results for which the title, snippet or URL clearly mentions the location from where the query was sent. We only evaluate the information available as part of SERP's because this is all that the regional users see when they make decisions as to whether they want to follow a link to a given webpage found in SE results.

The percentage of responses to queries averaged over all cities except Moscow is taken to be a good estimate of how friendly the search engine is to the regional users.

This analyzer embraces both the queries which are clearly asking for a regional service ("order glasses", "chinese food delivery") and the queries which imply a search for some local information ("drug store prices", "medical exam when pregnant")

Yandex	49.6	▼0.8
Rambler	49.4	▼0.8
Aport	49.0	▼0.7
Google	42.5	▲0.3
Mail	32.7	▲0.8
Bing	31.4	▼1.8
Yahoo	13.9	▼0.5
Gogo	N/A

90−100%
80−90%
60−80%
40−60%
20−40%
0−20%

1 ... 41 42 43 44 45 46 47 48 49 50 51
Date	Aport	Bing	Google	Mail	Rambler	Yahoo	Yandex
01/14/2012	49.0	31.4	42.5	32.7	49.4	13.9	49.6
01/13/2012	49.7	33.2	42.2	31.9	50.2	14.4	50.4
01/12/2012	49.9	30.1	41.1	29.7	50.2	13.8	50.0
01/11/2012	47.6	31.3	40.3	31.0	48.0	14.7	48.2
01/10/2012	48.2	31.8	42.2	32.0	48.6	13.1	48.7
01/09/2012	45.7	30.1	40.0	30.8	45.9	13.9	45.9
01/08/2012	47.5	31.4	40.8	31.4	47.8	13.9	47.9
01/07/2012	50.0	32.2	42.3	32.6	50.3	12.3	50.6
01/06/2012	47.4	30.5	41.3	31.1	47.8	12.0	47.7
01/05/2012	48.8	30.4	43.0	33.6	49.2	12.9	49.3
01/04/2012	52.5	33.1	44.9	33.3	52.7	13.8	53.0
01/03/2012	51.0	32.8	44.6	34.2	51.2	15.5	51.1
01/02/2012	49.7	33.7	43.5	32.1	50.0	13.4	50.1
01/01/2012	48.3	30.2	41.6	31.1	48.4	13.0	48.5
12/31/2011	48.8	31.4	39.7	30.9	48.9	13.3	48.9
12/30/2011	49.3	32.0	40.1	30.9	49.4	12.2	49.6
12/29/2011	49.0	32.0	42.8	31.4	49.0	12.7	49.4
12/28/2011	49.1	30.3	41.4	30.7	49.2	13.9	49.3
12/27/2011	52.2	33.2	44.0	32.0	52.4	14.2	52.6
12/26/2011	46.7	31.8	43.0	30.6	47.0	13.3	47.1
12/25/2011	50.1	33.8	43.6	33.2	50.3	13.3	50.7
12/24/2011	50.1	33.0	43.8	35.0	50.3	12.9	50.5
12/23/2011	46.9	28.7	37.4	29.9	47.0	10.5	47.3
12/22/2011	47.7	28.1	39.8	31.0	48.0	9.6	48.4
12/21/2011	46.5	30.3	41.2	34.1	47.1	13.3	47.2
12/20/2011	50.3	32.7	43.2	33.0	50.2	14.5	50.5
12/19/2011	53.3	33.9	44.5	31.1	53.5	15.3	53.7
12/18/2011	50.7	34.0	46.0	33.2	51.2	14.9	51.3
12/17/2011	47.6	29.6	40.9	31.1	48.0	12.8	48.2
12/16/2011	47.0	30.6	42.1	31.4	46.9	12.1	47.2
12/15/2011	47.1	32.6	43.7	35.0	48.5	14.4	48.6
12/14/2011	48.7	32.0	41.8	34.7	48.9	12.2	49.1
12/13/2011	48.0	30.0	43.6	32.9	48.4	13.3	48.8
12/12/2011	46.7	28.7	39.7	33.2	47.4	12.5	47.7
12/11/2011	50.6	32.6	43.6	36.7	50.8	15.1	50.9
12/10/2011	46.2	28.0	39.8	33.1	46.7	12.8	46.6
12/09/2011	47.0	28.8	38.5	32.7	47.3	13.5	47.8
12/08/2011	49.4	30.1	43.6	34.2	50.3	13.6	50.4
12/07/2011	51.9	31.4	42.6	34.4	51.2	15.4	52.0
12/06/2011	49.2	30.8	43.3	34.3	49.3	13.8	49.7
12/05/2011	51.4	32.4	43.1	34.0	51.0	13.0	51.2
12/04/2011	49.1	28.8	40.8	34.0	48.8	12.4	49.0
12/03/2011	51.1	30.3	43.1	34.8	51.2	13.0	51.4
12/02/2011	52.2	32.1	43.3	35.2	52.2	12.5	52.3
12/01/2011	47.1	28.1	41.1	33.5	48.0	12.4	48.2
11/30/2011	48.9	28.8	40.5	33.1	49.0	13.3	48.9
11/29/2011	48.1	29.9	42.0	33.8	48.1	12.0	48.4
11/28/2011	47.1	29.1	41.0	33.0	47.6	11.8	47.6
11/27/2011	52.1	30.5	45.1	37.3	52.6	14.1	52.8
11/26/2011	50.4	29.7	43.4	36.6	50.6	12.7	50.8
11/25/2011	49.8	29.7	42.1	33.6	50.1	13.2	50.7
11/24/2011	45.5	28.9	38.2	31.2	45.5	12.2	45.5
11/23/2011	47.2	29.7	40.2	33.2	47.4	14.2	47.5
11/22/2011	48.3	28.7	41.7	34.1	48.6	13.9	49.2
11/21/2011	48.2	27.9	40.0	33.5	48.3	12.9	48.5
11/20/2011	49.7	31.4	44.3	35.6	50.1	14.0	50.1
11/19/2011	42.2	29.2	40.8	34.4	42.2	12.8	42.6
11/18/2011	46.6	30.3	42.7	33.9	46.2	13.5	46.4
11/17/2011	49.8	30.7	39.8	33.7	49.4	13.7	48.8
11/16/2011	46.3	31.0	39.1	34.3	46.3	13.3	46.6
11/15/2011	49.4	32.9	42.1	33.9	49.5	13.0	50.0
11/14/2011	44.4	28.4	39.5	30.2	45.1	11.9	44.4
11/13/2011	50.3	35.1	43.3	34.3	50.4	14.6	50.5
11/12/2011	49.2	30.8	40.3	32.1	49.6	13.3	49.4
11/11/2011	46.9	32.0	40.4	31.2	47.4	13.0	47.1
11/10/2011	50.8	32.1	41.5	34.3	50.3	13.1	50.3
11/09/2011	48.0	30.6	39.6	34.9	48.0	13.3	48.1
11/08/2011	47.8	30.1	39.6	31.6	48.9	12.6	48.7
11/07/2011	50.9	32.4	43.0	34.2	51.2	13.0	51.3
11/06/2011	47.5	29.6	40.5	34.0	47.9	12.4	48.0
11/05/2011	49.5	28.7	39.9	31.0	49.8	13.3	49.7
11/04/2011	51.2	29.7	42.4	33.7	51.7	13.1	51.6
11/03/2011	52.2	33.4	42.4	33.4	52.0	12.8	52.1
11/02/2011	50.7	32.2	43.2	34.3	50.3	11.9	50.9
11/01/2011	52.5	32.2	41.0	33.5	50.8	13.4	50.7
10/31/2011	49.8	32.0	42.2	33.9	50.0	13.1	50.0
10/30/2011	50.7	30.4	43.4	34.4	51.1	13.2	51.1
10/29/2011	52.4	33.7	43.7	33.2	52.3	16.2	52.6
10/28/2011	49.1	34.3	42.7	35.1	49.9	15.2	49.9
10/27/2011	49.9	30.8	42.7	33.1	50.2	14.1	50.8
10/26/2011	48.8	32.1	42.0	32.6	49.0	13.8	49.6
10/25/2011	52.1	33.9	43.3	35.7	52.1	15.1	52.5
10/24/2011	51.3	34.2	44.9	31.4	51.5	15.3	51.8
10/23/2011	49.1	33.4	42.4	31.4	49.4	14.9	49.7
10/22/2011	47.9	31.3	40.4	27.9	48.2	12.0	48.4
10/21/2011	50.9	30.0	43.3	31.1	51.3	13.2	51.2
10/20/2011	50.6	30.3	41.5	31.1	51.0	14.5	51.6
10/19/2011	48.5	27.1	40.6	27.9	48.8	11.3	49.6
10/18/2011	47.7	27.6	36.9	25.2	48.0	12.2	48.0
10/17/2011	49.6	31.5	42.1	28.8	49.9	12.7	50.4
10/16/2011	46.7	27.8	37.5	27.5	46.5	13.1	46.7
10/15/2011	48.7	28.8	40.2	29.3	49.0	14.0	49.3
10/14/2011	47.1	30.4	40.1	27.1	47.0	13.5	47.5
10/13/2011	50.8	31.3	44.3	31.5	51.2	12.7	51.2
10/12/2011	47.8	30.2	40.7	28.2	47.9	10.2	47.4
10/11/2011	47.4	30.5	41.4	26.8	47.6	13.0	47.8
10/10/2011	47.1	30.7	39.4	26.9	46.6	13.5	46.8
10/09/2011	50.5	32.4	42.1	31.0	50.8	13.9	50.4
10/08/2011	47.8	30.2	40.3	28.1	48.0	11.9	48.3
10/07/2011	48.9	29.6	41.2	30.2	48.7	12.4	48.6
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Analyzer of Regional Search