Click Analyzer
This analyzer shows what percentage of clicks leading to Russian web pages comes from each search engine. Unlike the other analyzers, this one does not directly assess the search quality. Rather it reflects the popularity and usage of the search engines. The analyzer utilizes the data from Liveinternet.ru. We only take into account the clicks on sites that have a Liveinternet.ru counter installed.
Out of all the data of the LiveInternet counter, we only take into account the data on Russian users (Russian IP addresses). This is done to filter out the noise produced by the so-called "idiot clicks", i.e. random clicks of non-Russian-speaking users of "big" search engines such as Google, MSN Live Search, and Yahoo. These are not really Russian search engine users, but they can significantly distort the statistics (since the Internet outside Russia is vast, and the number of such random users is high).
The numbers cited in this analyzer are usually considered the shares of the search engines' market, but this is not quite correct. Here is why:
a) The LiveInternet counter only shows clicks on the sites where it is installed. Some big websites do not install it. Thus the statistics is not, strictly speaking, representative of the whole Russian Internet.
b) It is unclear how exactly the percentage of clicks from a search engine correlates with its true popularity. What if, using a "bad" search engine, the user has to click on multiple search results before (s)he finds the right site, while using a "good" one (s)he finds what (s)he needs at the first click? The "bad" search engine would in this case generate many clicks per user while the "good" one would generate only one. In general, the exact connection between popularity and clicks is unknown. A huge change in the percentage of clicks (say, 5 points or more) would probably reflect a real change in attendance of a search engine. Smaller fluctuations (1-2%) are probably less informative.
It is important to keep in mind that these figures represent percentage, not the absolute attendance or the absolute number of clicks. Thus the small dips clearly visible on the monthly graph of Yandex are mirrored by small increases on the part of Google. The attendance of Yandex decreases on weekends while that of Google suffers less (the reason is unknown to us). Since the share of Yandex is high, its decrease results in proportional growth of the share of Google on weekends (the sum of all search engines' shares remains constant). For Rambler, the weekend decrease is just as pronounced as it is for Yandex, so its share of percentage does not rise in the way that of Google does.
In the informer of this analyzer, the search engines are arranged in the descending order of the share of clicks.
 90−100%- 80−90%
- 60−80%
- 40−60%
- 20−40%
- 0−20%
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